What is the primary purpose of a Business Case?

The primary purpose of a Business Case is to generate support and participation for an idea. A Business Case serves as a foundational document that articulates the rationale for undertaking a project or initiative. It details the benefits, costs, risks, and impacts, and is designed to persuade stakeholders to invest in or support the proposal. By outlining the advantages of the project and how it aligns with organizational goals, the Business Case fosters understanding and buy-in among team members, decision-makers, and other stakeholders.

In contrast, defining the architectural style of a building focuses on aesthetics and does not directly engage with the project's strategic or financial justification. Outlining the construction schedule is a logistical aspect that falls outside the scope of a Business Case, as it does not address the need for support or investment. Similarly, evaluating the environmental impact of a project, while important, is a specific area of assessment that may be part of the overall project review but is not the primary aim of the Business Case itself. The Business Case is fundamentally about making a compelling argument for pursuing an initiative rather than detailing technical aspects of execution.